retail chain in Canada to adopt such a program, the company’s carbon neutralizing efforts will begin online with core products offered at www.QEHomeLinens.com, enabling consumers to make decisions based on the full environmental impact of their purchase and providing them the ability to offset emissions by funding a diverse portfolio of environmental projects worldwide.
On each of QE Home’s core product web pages, Green Story combines sustainability analyses with data-driven metrics to trace, measure, and communicate the environmental impact of a product via an interactive widget. Customers can click the widget for a quote of the total carbon cost of a product—verified by third-party auditors—along with offset credit information provided by Green Story’s carbon offsetting solution Simplizero Ecommerce. These credits are applied on behalf of the customer to fund three handpicked reforestation, renewable energy, and community projects worldwide, each aligned with the UN’s Sustainable Development Goals. Customers receive a carbon neutral certificate verifying their contribution to each environmental project.
“We’ve been a company that’s cared about sustainability for a long time, being one of the first bedding stores to introduce bamboo as an alternative fiber to the Canadian market, and shortly after, becoming a major advocate for Lenzing’s TENCEL™, a closed-loop fiber” says QE Home Vice President Christina Xu. “Now we’re seeing the urgency to not just reduce our footprint, but to offset and eliminate it. Taking this first leap with Green Story is helping us do just that, and we will continue to build off this in the coming years.”
The move comes at a time when green tech solutions to climate change are on the rise. “As the climate emergency grows with increasing urgency, we are excited to welcome QE Home to the Green Story community of over 150 pioneering brands, helping us in our vision to empower 1 billion consumers to know their impact and make choices that are better for the planet and future generations” says Akhil Sivanandan, co-founder and CEO of Green Story.