Today, Campari Group Canada is calling on Canadians to show support for local bartenders through their latest initiative #CampariStirCrazy. In partnership with Bartender Atlas, Campari Group Canada invited 140+ bartenders across Canada to create custom cocktail recipes, which can now be purchased on bartenderatlas.com/shop/.
This is the second #CampariStirCrazy program launched in partnership with Campari Group Canada and Bartender Atlas, with the goal of celebrating the incredible talent of Canadian bartenders and to give back to those who have been out-of-work or underemployed due to pandemic closures. The campaign aims to highlight Canadian mixology on a national scale and provide bartenders with a platform to showcase their skills and creativity. Over 140 bartenders from coast to coast participated in the initiative – including:
- Rachel Cohen, bartender at Chef’s Hall, Toronto
- Olivia Povarchook, bartender at Tocador, Vancouver
- Skye Plowman, bartender at Trapline Lounge, Yellowknife
“With most of Ontario’s dining rooms closed for more than 365 days since the start of the pandemic, we recognize how challenging the last two years have been for everyone working in the hospitality industry and we wanted to find a way to show our support,” says Priya Shah, Senior Manager, Trade Engagement for Campari Group Canada. “The idea for Campari Stir Crazy was to not only give back financially but also provide Canadian bartenders with a platform to showcase their skills and there has been no shortage of talent this year.”
Bartenders who participated in the program were asked to create a unique cocktail recipe using a spirit from Campari’s diverse portfolio, including: Forty Creek, Grand Marnier, Appleton Estate, Wild Turkey, SKYY, Wray & Nephew and Campari. All recipes are now available for purchase, with all proceeds going back into the bartenders’ pockets. On top of Campari Group Canada’s initial $40,000 investment to the participating bartenders, they have also committed to matching total proceeds made from all cocktail recipe purchases. This matched donation will be split between all 140+ participating bartenders, putting even more emphasis on building up the talented bartender community.
“We’re excited to be partnering with Campari for the second Campari Stir Crazy initiative,” says Josh Lindley, Co-Creator of Bartender Atlas “We received an overwhelming number of submissions from bartenders across 31 Canadian cities and 10 provinces and territories with unique cocktail recipes that we know Canadians will love.”
Canadians can support their local bartender community by purchasing one or more cocktail recipes at bartenderatlas.com/shop/. Single recipes can be purchased for $5, $10 or $15 and the entire catalogue of all 140+ recipes is available for $25, $50, or $100. For more information, or to support this initiative visit bartenderatlas.com/campari-stir-crazy/ and follow #CampariStirCrazy,@CampariGroupCA and @bartenderatlas.