Mayfair Shopping Centre Unveils Larger-than-Life Instagram Wonderland “Heartmelt Motel”

Mayfair Shopping Centre is making Instagram dreams a reality with the launch of the interactive exhibit, Heartmelt Motel. The original concept pop-up will be travelling across Canada from April to July, 2019 and will be stopping in Victoria from May 29-June 9, 2019. Imaginative, whimsical and larger-than-life, Heartmelt Motel is a can’t miss installation that is transforming the way customers shop into a multi-sensory experience.

Heartmelt Motel recreates dreamy California summers of the 1970s through its use of retro motel-inspired décor, with a vivacious, ice cream-inspired twist. Made up of five “motel rooms”, each room will act as its own unique immersive experiential space to explore. From cotton candy skies to a gummy ball pool that visitors can jump into, the photography playground is guaranteed to spark creativity and curiosity for guests of all ages.

“Heartmelt Motel is more than a pop-up – it’s an experience,” says Sara Park, Marketing Manager of Mayfair Shopping Centre. “We wanted to create a space that was unforgettable for our guests and allowed them to dream, explore and revel in possibility. Our hope is that they’ll share this experience with their friends and family and encourage the feeling of curiosity and playfulness HeartMelt Motel stands for.”

Heartmelt Motel will be showcased in seven Ivanhoé Cambridge shopping centres across Canada in the spring and summer 2019:

• Southgate Centre (Edmonton, AB) April 11-22, 2019
• Bayshore Shopping Centre (Ottawa, ON) April 15-28, 2019
• Guildford Town Centre (Surrey, BC) May 1-12, 2019
• Oshawa Centre (Oshawa, ON) May 6-19, 2019
• Mapleview Shopping Centre (Burlington, ON) May 24-June 6, 2019
• Mayfair Shopping Centre (Victoria, BC) May 29-June 9, 2019
• Place Montreal Trust (Montréal, QC) June 18-July 4, 2019

Heartmelt Motel is free to the public and is open daily during all shopping centre hours until June 9, 2019. Visitors have the opportunity to enter to win an Ultimate California Dream Vacation by sharing a photo of the exhibit with the hashtag #HeartMeltMotel on Instagram.