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Canadians Shift Travel Priorities in 2026

Canadian travel to the U.S. continued to decline in January, according to the latest data from Statistics Canada, even as overall international travel increased by 11.1%. The trend builds on a 28% decline in travel to the U.S. in 2025 and aligns with a new consumer report from Flight Centre Canada suggesting the shift may continue. According to a national YouGov survey, 62% of Canadians say they are less likely to visit the U.S. in 2026 compared to last year — signalling a pullback that appears increasingly structural rather than seasonal. What hasn’t changed is Canadians’ desire to travel, only how they are deciding where to go.

“Over the past year, we’ve seen a redistribution of Canadian travel spending,” says Chris Lynes, Managing Director of Flight Centre Travel Group Canada. “While U.S. travel has softened, outbound travel to other international destinations and interest in domestic trips has strengthened. If sustained, this could permanently reshape where Canadian travel dollars flow.”

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These mindset changes signal a new era of Canadian travel — one driven by purpose, ease and value. In 2026, that means staying close to home with adventures in Banff and Lake Louise, zipping to Europe to explore alternative destinations like Croatia, the Azores and Italy’s Sardegna and Umbria regions, or stretching the Canadian dollar further in Asia, the top destination of the year for 15% of Gen Z. 

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