Secondhand shopping is here to stay. With three quarters of Canadians (74%) having purchased secondhand products in the last 12 months, according to a new survey conducted by Nespresso Canada, consumers are embracing this new way to shop. In an era where sustainability and financial considerations often come first, they turn to secondhand shopping because it not only allows them to save money (66%) but is also better for the environment (68%). As three Canadians in five (58%) mention that they like giving items a second life by shopping secondhand, opportunities are numerous for businesses to lean in the movement and help make a difference.
Consumers Expecting Much More from Producers
This new survey reveals that three in four (76%) Canadians believe organizations need to embrace this movement and do more to repair and refurbish their products. Over half (55%) are more likely to support or purchase from organizations that repair and refurbish their products. Yet this service doesn’t seem to be widely available as of now: only one in three Canadians (34%) have heard of brands offering full circularity or refurbishment programs. Leaning towards sustainable options also paves the way for business growth, as three quarters of Canadians (76%) expressed interest in purchasing a refurbished product from the original producer.
Secondhand, Without the Second Thoughts
The interest in brand-led refurbishment programs is even greater for some products, especially those with substantial electrical parts, such as small appliances. In fact, over half of Canadians (56%) would be most comfortable to buy a secondhand small appliance from the original producer, trusting its good working condition (65%).
When it comes to purchasing secondhand small appliances, including from an individual, uncertainty about their condition (57%) and limited warranty (53%) are the top barriers faced by Canadians. Fortunately, businesses have the power to overcome these barriers and offer programs that are truly suitable for consumers’ needs. That said, expectations remain high: Canadians expect a discount (71%) and a perfectly clean product (64%) when buying directly from the source.
Nespresso RELOVE is in the air
Nespresso recently launched its RELOVE program in Canada, which enables coffee lovers across the country to give a second life to selected Nespresso coffee machines and to purchase refurbished machines without having to compromise on quality. In addition to offering a more conscious option, coffee machines that are part of the RELOVE program meet the same quality standards as any other Nespresso products and feature the same warranties as our brand-new machines.
“Canadians have spoken – now more than ever, they are looking to give a second life to their product and for more sustainable ways to shop, and they are holding businesses accountable. At Nespresso Canada, we are proud to offer coffee lovers a way to align their love of exceptional coffee with their values. With RELOVE, we are offering a new alternative for Canadians to enjoy Nespresso coffee, without compromising on quality or experience”, mentions Carlos Oyanguren, President of Nespresso Canada. This innovative program is part of Nespresso’s long-term and broader commitment to sustainable development and a circular economy.
Certified B Corp, Nespresso is committed to being part of the solution when it comes to social and environmental responsibility, especially with regard to circularity, climate and communities. If you would like to purchase a RELOVE machine, visit your nearest Nespresso Boutique or go to https://www.nespresso.com/ca/.
