Bon Bon Bum®, the iconic bubblegum-filled lollipop from Colombina, and Tajín®, the beloved chile-lime seasoning, have joined forces for an unforgettable flavor mashup.
Branded as “The Mix That Hits,” the new Bon Bon Bum® x Tajín® lollipops fuse juicy watermelon and tropical passion fruit with Tajín’s signature chile-lime zest — creating a sweet, tangy, and interactive snack. Each gum-filled pop comes with its own pouch of Tajín, inviting fans to dip, lick, and repeat for a two-in-one treat that’s perfect for parties, piñatas, or sharing.
“This collaboration is about flavor innovation and cultural celebration,” said Mauricio Escobar, VP of Marketing at Colombina. “By pairing our iconic lollipops with Tajín’s bold seasoning, we’re creating a playful and unforgettable candy experience.”
Haydeé Fernández, Director of Alliances at Tajín USA, added: “Our fans love Tajín on fruit, drinks, and candy. This partnership celebrates that creativity and invites everyone to enjoy lollipops in a fresh, fun new way and partaking in a ritual introduced by our fans on social media.”
The Bon Bon Bum® x Tajín® 20 count packs are available now at select retailers nationwide and online for $11.99. Fans are encouraged to share their dip-and-lick creations using #MyWayToTajinIt and tagging both brands: @TajinUSA & @BonBonBumUS.
