Each year, one-third of food produced for human consumption is lost or wasted globally, amounting to 1.3 billion tons per year or US$1 trillion. In a remarkable triumph to combat this, LOOP Mission has been chosen as the winner of the Canadian Government’s Food Waste Reduction Challenge, securing a substantial $1.5 million prize. This victory marks the culmination of a journey that began with humble roots and a vision to revolutionise the circular economy.
At the heart of their success lies LOOP Synergy, an initiative aimed at transforming rejected fruits and vegetables into valuable ingredients for major players in the food industry. This will not only reduce environmental impact but also tackle the pressing issue of food insecurity. With plans to give new life to over 20,000 tonnes of food annually, LOOP Mission is poised to make a tangible difference on a national scale.
From cold-pressed juices to fermented sodas, their innovative range of products showcases their commitment to turning waste into wonder. With every sip, LOOP Mission invites consumers to join their mission in creating a future where no food is left behind.
