Elijah Craig Bourbon, the award-winning bourbon that helped define the classic Old Fashioned cocktail, proudly announces the return of Elijah Craig Old Fashioned Week, running October 10 through October 19, 2025. Now in its sixth year, the brand-created celebration invites bourbon lovers to enjoy Elijah Craig Old Fashioneds at participating bars and restaurants nationwide – while also supporting the hospitality professionals who make the Old Fashioned experience possible.
“Old Fashioned Week is an Elijah Craig original, created to both honor the iconic cocktail and give back to the community that allows bourbon culture to thrive,” Max Stefka, Associate Vice President, Elijah Craig Bourbon. “When you order an Elijah Craig Old Fashioned, you’re not just raising a glass – you’re raising hope and helping to support bartenders, chefs and service staff nationwide.”
Cocktails for a Cause
Each year Elijah Craig’s Old Fashioned Week celebrates the craftmanship behind both the cocktail and the people who make it. For every Elijah Craig Old Fashioned sold, the brand donates $1 for each drink to bar and restaurant workers in need (up to $100,000). Last year, with the help of Elijah Craig’s donation, the Southern Smoke Foundation provided 760 no-cost mental health counseling sessions through their Behind You program along with $40,000 in emergency relief grants to industry workers nationwide.
Since its founding in 2020, Old Fashioned Week has raised nearly $500,000 for organizations like the Southern Smoke Foundation which provides emergency relief and mental health services to food and beverage workers. This year’s celebration once against extends beyond the U.S. with events in Canada benefitting the Bartenders Benevolent Fund, and in the U.K., where proceeds will support The Drinks Trust.
Consumers can find participating venues through the online “Find a Bar” tool at www.oldfashionedweek.com, which lists locations exclusively serving Elijah Craig Old Fashioneds and twists on the classic.
