SharkNinja, Inc. (NYSE: SN), a global product design and technology company, is bringing the heat to Canada with the launch of the Ninja™ Fireside360™. Designed to deliver powerful warmth from head-to-toe at the turn of a dial, the Fireside360™ marks Ninja’s bold expansion into the outdoor lifestyle category – building on its reputation for solving everyday problems from revolutionary blenders to the viral CREAMi ice cream maker to cutting-edge air fryers, outdoor grills, and more.
As Canadian homeowners increasingly invest in their outdoor spaces – and with 78% of households regularly engaging in outdoor activities close to home, according to StatsCan – Ninja is answering the call by eliminating the age-old frustrations that have plagued fire pit enthusiasts for generations. Gone are the days of dodging smoke clouds, constantly repositioning for warmth, and tedious post-bonfire cleanup. The Ninja™ Fireside360™ delivers up to 80,000 BTUs of 360-degree warmth through proprietary HeatZone Technology™ – with smokeless flames and zero cleanup after every use.
“With the Fireside360™, we’re empowering Canadians to reclaim their outdoor spaces from the comfort of their own home – no matter the season,” said Ola Machnowski, Vice-President, Demand Generation, SharkNinja Canada. “We know how much Canadians value time spent outdoors, and this product eliminates the compromises they’ve long accepted: the smoke, the uneven heat, the cleanup. Whether you’re hosting a fall gathering or enjoying a quiet winter evening on the patio, the Fireside360™ delivers warmth, ambiance, and convenience – making outdoor living a true year-round experience.”
The Ninja™ Fireside360™ combines smart engineering with practical functionality through several industry-first features:
- HeatZone Technology™: Precision-controlled 360-degree heat distribution delivers heat-to-toe heat coverage.
- Triple Operation Modes: Users can select Heat Mode for powerful warmth, Flame Mode for ambiance, or Combo Mode for both simultaneously–all controlled via intuitive dial interfaces that provide instant on/off operation and granular heat and flame adjustment.
- Smokeless Operation: Propane system delivers smokeless flames, meaning no more burning eyes, smoky clothes, or guests constantly repositioning themselves.
- No Cleanup Required: No ash, embers, or residue to clean up after use, making outdoor entertaining effortless from start to finish.
- Powerful Performance: Up to 80,000 BTU output ensures maximum comfort and warmth for extended outdoor enjoyment.
- All-Season Reliability: Designed for use in various weather conditions, allowing users to extend their outdoor season beyond traditional limits.
- Easy Setup: Simple assembly process with immediate readiness once paired with a standard propane tank (sold separately).
The Ninja™ Fireside360™ is available for $499 on SharkNinja.ca, with additional retail partners expected to be announced in the coming months.
