Home Culinary Sailor Jerry Returns to British Columbia for an Unapologetically Bold Sailor Summer

Sailor Jerry Returns to British Columbia for an Unapologetically Bold Sailor Summer

Sailor Jerry Spiced Rum makes its return to British Columbia, inviting Canadians to revel in the real with four bold serves that capture the spirit of summer.

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With boldness to stand out and the smoothness to blend in, Sailor Jerry Spiced Rum makes one tasty drink, no matter how you like it. Just in time for the summer season, the legend returns to British Columbia, ready for warmer weather and casual summer hangs, with its signature spiced rum now back on shelves in local liquor stores, setting the tone for a bold summer of Sailor Jerry Spiced Rum cocktails.

Sailor Jerry Spiced Rum is a fearless spirit with notes of vanilla, warm spice, and a subtle oak finish. Inspired by the legacy of Norman Collins, the original Sailor Jerry, the rum draws from his time in Honolulu, where he built his reputation tattooing sailors and shaping a distinctive, rebellious visual style. That same no-nonsense attitude runs through every pour. Smooth and versatile, Sailor Jerry Spiced Rum works effortlessly in simple mixed drinks or more expressive serves. 

This season, Sailor Jerry invites British Columbia to revel in the real with cocktails designed for casual summer moments. From easy-drinking classics to effervescent serves with bold character, each cocktail is crafted to match the energy that comes alive when the gang gets together to enjoy them. Authentic, uncomplicated, and full of personality, Sailor Jerry brings people together for the moments that matter most.

JERRY COLA

Grounded in authenticity, the Jerry Cola is a simple, bold, and familiar fan favourite. This combo of Sailor Jerry Spiced Rum and cola delivers an approachable and effortless cocktail that fits seamlessly into summer moments, whether poured during backyard barbecues or late-night hangs where simplicity and flavour do the heavy lifting. 

  • 1 part Sailor Jerry Spiced Rum
  • 3 parts Cola

Build in a Collins glass over ice. Stir gently. Garnish with a cocktail cherry. 

WATERMELON COOLER

Honest, spirited and full of seasonal flavours, the Watermelon Cooler is grounding yet electric, turning any gathering into something memorable. This serve is perfect for those looking for a refreshing but approachable summer drink.

  • 1 ½ parts Sailor Jerry Spiced Rum
  • 2 parts Watermelon Juice
  • 4 Mint Leaves, Muddled
  • Lime Seltzer

Build in a highball glass over ice. Stir gently. Garnish with mint and a watermelon wedge.

PASSION OF THE PUNCH

A vibrant, effervescent cocktail for warm-weather occasions. This sparkling Sailor Jerry cocktail balances tropical notes and bright citrus with Sailor Jerry’s notes of vanilla and warm spice. Served over ice with fresh grapefruit and lime, it’s a bold, crowd-friendly cocktail perfect for summer gatherings.

  • 2 parts Sailor Jerry Spiced Rum
  • 4 parts Sparkling Wine
  • ½ part Seltzer
  • ½ part Passionfruit Juice
  • ¼ part Grapefruit Juice
  • ¼ part Lime Juice

Combine all ingredients except sparkling wine in a pitcher with ice. Top with sparkling wine. Stir gently. Garnish with grapefruit and lime wheels.

THE NORMAN COLLINS

The Norman Collins is a bright, refreshing cocktail built for easy summer sipping. Lemon cordial and fresh lemon bring a vibrant citrus-forward profile, while club soda adds an effervescent finish that keeps the serve balanced while maintaining its breezy character. 

  • 1 ½ parts Sailor Jerry Spiced Rum
  • 1 part Lemon Cordial*
  • ½ part Lemon Juice
  • Top with Club Soda

In a mixing glass, add Sailor Jerry, lemon cordial and lemon juice with ice. Shake and strain into a Collins glass filled with fresh ice. Top with club soda and garnish with a skewered lemon wheel and maraschino cherry.

*Lemon Cordial: Add 1 quart lemon juice and 1 quart white granulated sugar and 5 lemon peels in a container and let it sit overnight. The following day, strain the mixture, stir and bottle. Adding an ounce of Sailor Jerry will help keep for several weeks. 

Sailor Jerry Rum is stoked to be available in select Canadian provinces, most recently riding the wave back onto liquor store shelves across British Columbia. Whether you’re kicking your feet up with friends or rallying the crew for a no-rules kind of night, Sailor Jerry brings its authentic character and bold flavour to whatever’s on deck, inviting Canadians to revel in the real. Hit up your local liquor store to track it down.

For more information about Sailor Jerry Rum globally, please visit www.sailorjerry.com.