Home Lifestyle What's On Victoria Ethnicraft exhibited their latest collection at High Point Market

Ethnicraft exhibited their latest collection at High Point Market


Along with their indoor launches, Ethnicraft has entered two entirely new categories: Outdoor and Rugs. Below are highlights from the new collections.


Ethnicraft launched their first outdoor collection – a new category for the brand. Perfect for outdoor entertaining and relaxation, the Teak Jack collection presents an exciting new design. Beautiful from every angle, with sumptuous curves and forms, the Jack offers luxurious upholstered comfort and versatility to enjoy anywhere from an urban terrace to a countryside garden. Available in a lounge chair, 2-seater, or 3-seater sofa in mocha or off-white. The outdoor collection also includes popular indoor dining tables and chairs reimagined for the outdoors.


Handwoven and designed in collaboration with Ashtari Carpets, Ethnicraft’s new Kilim rugs collection uses traditional weaving techniques and carefully selected yarns of the highest quality to ensure that the individual finish and natural texture of each item is maximized. The collection uses 100% locally sourced sheep wool to provide durability, warmth and versatility. “Wool has imperfections, and the great thing about hand-spun wool are these imperfections,” says Reza Ashtari, Co-founder of Ashtari Carpets.

Spring 2021 Furniture Introductions

When drawing the Ellipse sofa, designer Jacques Deneef thought of an elegant piece with generous seating. “The idea was to come up with a mono-volume sofa with an elegant look, ​​​​​​​given by his curved flaring shape and smooth curved backrest. Its coating repels stains, preventing small accidents of life,” he says. The natural fabric is woven exclusively for Ethnicraft in Belgium. Available in Oatmeal or Ash, these sophisticated yet simple colors will fit perfectly in an urban apartment or country house.

In his quest to add movement to the surface, designer Alain van Havre started creating the Teak Graphic TV Cupboard by layering and combining triangular shapes. The surfaces have been brushed to highlight the grain and further emphasize the feeling of motion. 

The Oak Bok bench pairs perfectly with the Bok dining table, but also as a stand-alone against a wall, in a hallway, or at the end of a bed.  Its airy shape yet rock-solid construction makes this piece a timeless and remarkable design to enjoy for years to come. Available in four sizes and two colors.