Benjamin Moore, North America’s favourite paint, colour, and coatings brand, has reintroduced its ben® Interior paint with an enhanced formula that delivers effortless painting experiences for residential painting contractors and DIYers alike.
The new ben® Interior enables maximum ease of application and is easy to touch up and maintain, for a user-friendly painting experience with flawless premium results. The low-odour, zero-VOC formula provides improved scuff-resistance in every sheen and hides existing paint colour in fewer coats.
“The enhancements to ben® Interior were developed with paint professionals and homeowners that aspire to a higher level of quality in premium paint in mind,” said Alyssa Scagnelli, Senior Product Marketing Manager for Benjamin Moore. “The proprietary technologies in the new formula ensure superior coverage with lasting results, encouraging both confidence and efficiency for painters at any skill-level.”
To aid in the colour selection process, Benjamin Moore recently introduced an updated digital colour experience, making searching and selecting from its 3,500+ colours seamless. New enhancements allow users to search all colours, visualize how each appears in different lighting and more. After selecting their top choices, users can take advantage of paint colour samples to test their selections before committing, alleviating the stress of choosing a colour and giving way to a focus on the power a fresh coat of paint will bring.
Now available in Matte and Satin/Pearl, in addition to Eggshell and Semi-Gloss finishes, ben® Interior can be tinted in 3,500+ Benjamin Moore colours and is available exclusively at Benjamin Moore retailers throughout the US, Canada and international distributors. To learn more or to locate a retailer near you, visit benjaminmoore.com.
