Plant-based, low-sugar candy brand, Healthy Hippo, has announced that all products have been Non-GMO Project Verified. The brand underwent stringent provisions for testing, traceability and segregation to achieve the Non-GMO “Project Verified” title. Healthy Hippo remains the only low-sugar candy brand to be Non-GMO Project Verified, placing the brand in a unique position relative to their peers.
The brand worked closely with Foodchain ID, a data solutions provider for the food economy, to achieve Non-GMO Project Verified status for their low-sugar candy brand. Foodchain ID conducted a rigorous dissection of Healthy Hippo’s formulas, along with all ingredients used in each variation of the products. A significant amount of documentation, research and analysis was deployed throughout this process.
The decision for Healthy Hippo to gain Non-GMO Project Verified status signifies a display of transparency for the brand’s products, and, subsequently, for consumers. In addition to being the only low-sugar candy brand to be Non-GMO Project Verified, Healthy Hippo is the only brand of its kind to be 100% naturally sweetened with monk fruit, and holds a carbon neutral certified status in North America.
“Creating a Non-GMO formula was a non-negotiable for me when we started formulating back in 2017. This was a form of transparency I wanted to provide to the customer and I really wanted to set the tone of how every ingredient matters at Healthy Hippo. It took us 9 long months to get here, but it is completely worth it in our eyes, something we can be really proud of.” – Ashley Paterson, CEO.