Days Inns – Canada has partnered with Country Thunder Saskatchewan (July 10-13, 2025) and Country Thunder Alberta (August 15-17, 2025) as the festivals’ Official Hotel Partner. This marks the hotel chain’s first music festival sponsorship and strategic entry into Canada’s vibrant country music festival scene.
The partnership connects Days Inns – Canada with thousands of country music fans during two of Western Canada’s most anticipated events, with Country Thunder Alberta expecting over 65,000 attendees and Country Thunder Saskatchewan drawing approximately 75,000 fans.
“The Country Thunder audience is a natural fit for Days Inn. Country music fans appreciate great value, convenience and unforgettable travel experiences,” said Ally Wesson, Vice President of Marketing at Days Inns – Canada. “This partnership allows us to authentically connect with guests who reflect our core customer base, while reinforcing Days Inn’s position as a go-to choice for reliable, affordable accommodations across Canada.”
As the Official Hotel Partner, Days Inns – Canada will have prominent brand visibility throughout both Country Thunder venues, including featured placement on main stage video screens and strategic positioning in high-traffic areas of each festival.
Both festivals will feature dedicated on-site activation spaces where fans can interact directly with the Days Inns – Canada brand. Festival-goers can engage in immersive experiences and capture shareable festival memories at a specially designed activation area.
The partnership extends beyond the festival grounds through coordinated digital marketing campaigns, social media and promotional contests designed to maintain engagement throughout the season.
“We are beyond thrilled to welcome Days Inn as our official hotel partner,” said Gerry Krochak, Director of Corporate Partnerships at Country Thunder. “The inclusive and welcoming spirit of Country Thunder Music Festivals, paired with one of Canada’s top hotel brands, is a match made in country music heaven. Days Inn goes above and beyond to provide our fans with flexible and convenient travel options for our events in Saskatchewan and Alberta.” Whether road-tripping to a festival or planning a weekend getaway, Days Inn offers the reliable, affordable comfort that makes every journey brighter. Locations in Canada offer free Wi-Fi, either an on-site restaurant or a free breakfast, and a pool at many locations. Plus, earn valuable Wyndham Rewards points while you travel, then redeem for stays at thousands of Wyndham hotels, vacation club resorts & vacation rentals worldwide.
