Everything starts with a clear concept. Don’t make a product for the mass, instead, make a product that everybody will love. We know for a fact that is impossible to make a piece that everyone will buy, for the simple fact that the interior spaces around the world are so diverse, there’s so many other fabulous products, colors, shapes, textures to combine with. But, we also know for a fact that good taste and quality are decisive aspects in this type of business, and that is why each of our pieces are developed having this in consideration. Every design I bring to life has hidden details, something I do on purpose, to provoke a connection between the audience and the product. Touch the product, feel the texture, the strength of the material, the power of the color, everything counts, everything is an important details. In the end, I want to be responsible not for produce something that achieve the client expectations, but overcomes them.
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